Internet is become common thing for every one due to the change of technologies and demands of the user. Online business is the most commercial part of web preferred by most of the people to make money and to lead their business towards progressive growth by sitting anywhere in the world. The growth of every business unit depends mainly on the advertisement. In past pamphlets, announcements and flyers etc. were used for advertisement purpose but in modern world due to rapid usage of internet, website is the most recommendable entity for this purpose.
Today every company required a official website to survive their business. To ensures an excellent and cost effective result for several ranges of businesses across the world you need to make your business online. A website can be divided into different categories:
Corporate Website: - Corporate websites differ from e-commerce, portal, or sites in that they provide information to the public about the company rather than transacting business or providing other services. A corporate website usually include the a homepage, a navigation bar, a unified look and feel incorporating the company logos, style sheets, and graphic images, an "about us" section that include summary of company operations, history, and mission statement, pages of special interest to specific groups that include an employment section where the company lists open positions and/or tells job seekers how to apply, investor pages with the annual report, business plan, current stock price, financial statements, overview of the company structure, SEC filing or other regulatory filings, pages for employees, suppliers, customers, strategic partners, affiliates, and Contact Information etc.
Commercial website: - Commercial Websites are commonly used to earn money. It may include the company website with some additional features or description and price lists of products etc. These types of website usually operate for profit. This includes sites that make money through advertising. Magazines make most of their money through selling ads, as do many newspapers, TV stations, radio stations, etc.
Affiliate Website: - Affiliate Websites are generally used to earn money by affiliate programs. These are the websites which promote other websites to increase the traffic and get commission on the sale basis.
Your website must be effective that can make a good impression on user and can increase the chances to achieve good result. Now the question is how you can make your website effective.
Here are some key points that helps to make your website much effective
Structure of the Website: - Structure of the Website is the main point that make a great effect on the mind of a user. If your website structure is perfect then user stay on it more time but if structure is not good it will make negative effect. Always tries to use well managed, Communicable and Economized content and avoid useless content and graphics.
Simplicity: - Always use simple and easy language which can be easily understood by the user, because lengthy and difficult text will frustrate the audience.
Feature Exposure: - Try to expose the main features of the products or services in such a manner that it highlights the qualities and advantages of service or the product instantly and motivate the user.
Manage to focus user's attention :- As web-sites provide both static and dynamic content, some aspects of the user interface attract attention more than others do. Obviously, images are more eye-catching than the text — just as the sentences marked as bold are more attractive than plain text. So you should use proper combination of images and text.
Make use of effective writing :- As the Web is different from print, it’s necessary to adjust the writing style to users’ preferences and browsing habits. Promotional writing won’t be read. Long text blocks without images and keywords marked in bold or italics will be skipped. Exaggerated language will be ignored.Talk business. Avoid cute or clever names, marketing-induced names, company-specific names, and unfamiliar technical names. For instance, if you describe a service and want users to create an account, “sign up” is better than “start now!” which is again better than “explore our services”.
Speed :- Speed is the most important feature for a website.In this busy world, everyone runs short of time. People don’t want to waste their time while waiting the thing to take place. So, they browse and use internet to accomplish any sort of work. So avoid using heavy graphics and prefer the designs which can be easily accessible from anywhere.
SEO Friendly :- Your website must be SEO Friendly by design. The content in the website must be seo friendly and use of keywords with proper header tags must be perfect so you can rank up fast.
Easy To Update:- Your website must be easy to update so when required you can update your website.
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